IBU643

de Kluyver, C. A., & Pearce, J. A. II. (2021). Global business strategy (1st ed.). Business Expert Press.
Read:
Chapter 9: Global Positioning and Branding
It explores how businesses position and brand themselves in different international markets, a key aspect of global strategy. This ties into managing the complexities of brand perception and competitive positioning worldwide.
Chapter 11: Globalizing the Management Model
This chapter addresses how businesses adapt their management models to operate globally, including managing acquisitions, strategic alliances, and international teams. This is highly relevant for understanding how companies structure their operations and leadership to manage global dynamics effectively.

Mack, O., Tonby, O., Tsusaka, M., & Woetzel, J. (2023, September 11). The future of globalization: Think diversifying, not decoupling. McKinsey & Company. https://www.mckinsey.com/featured-insights/themes/the-future-of-globalization-think-diversifying-not-decoupling
This article offers insights into the changing dynamics of globalization, focusing on how multinational companies navigate complexities in a shifting landscape. It highlights the importance of adaptability in managing competitive dynamics and informs students about the broader context in which global strategies operate, enhancing their understanding of strategic decision-making.

Boston Consulting Group. (2022, June 16). Innovation and the power of alliances. BCG. https://www.bcg.com/publications/2022/innovation-power-of-alliances
This article emphasizes the critical role of strategic alliances in driving innovation across industries. By providing real-world examples, such as Pfizer's collaboration with BioNTech, it illustrates how companies leverage partnerships to accelerate product development and enhance competitive advantage. This aligns with discussions on managing strategic alliances and showcases best practices in building successful partnerships.