Data Mining

Carver, C. (2007). Feedback loop. In R. F. Baumeister & K. D. Vohs (Eds.), Encyclopedia of social psychology, (Vol. 1, pp. 350-351). ThousandOaks, CA: SAGE Publications, Inc. doi: 10.4135/9781412956253.n217

Review information on Feedback loop.

Witten, I. H., Frank, E., & Hall, M. A. (2011). Data mining: Practical machine learning tools and techniques (3rd ed.) [PDF File].

Read Chapter 1: “What’s It All About?”
Review information on data mining techniques.

BBC (Producer). (2013). The age of big data [Video file].

Watch the video about the use of big data.

Witten, I. H., Frank, E., & Hall, M. A. (2011). Data mining: Practical machine learning tools and techniques (3rd ed.) [PDF File].

Read Chapter 7: “Data Transformations”
Review information on how big data is mined.

Duncan, S. (Practitioner). (2016). Business statistics [Video file].

Review information on the basics of statistics.

Witten, I. H., Frank, E., & Hall, M. A. (2011). Data mining: Practical machine learning tools and techniques (3rd ed.) [PDF File].

Read Chapter 4: “Algorithms: The Basic Methods”
Review information on statistics in data mining.

de Waal, D. A., & du Toit, J. V. (2011). Automation of generalized additive neural networks for predictive data mining. Applied Artificial Intelligence, 25(5), 380-425.

Review the article for information on predictive data mining.

I-Hsien, T., & Yu-Cheng, L. (2011). What is missing? Using data mining techniques with business cycle phases for predicting company financial crises. Asia Pacific Management Review, 16(4), 535-549.

Review the article on how data mining is used as a predictor.

Kahn Academy Labs. (2014, April 28). Origin of Markov chains [Video file].

Watch the video to learn about how Markov chains were created.

Grzymala-Busse, J. W., & Ziarko, W. (2000). Data mining and rough set theory. Communications Of The ACM, 43(4), 108-109.
Review the article for information on the data mining theories.

Kleine, L. L. (2010). Principles and theory for data mining and machine learning. Journal Of The Royal Statistical Society: Series A (Statistics In Society), 173(3), 691-692.

Review the article for information on the theories of data mining and machine learning.

Witten, I. H., Frank, E., & Hall, M. A. (2011). Data mining: Practical machine learning tools and techniques (3rd ed.) [PDF File].

Read Chapter 5: “Credibility: Evaluating What’s Been Learned”
Review the information on machine learning in today’s organizations.

Witten, I. H., Frank, E., & Hall, M. A. (2011). Data mining: Practical machine learning tools and techniques (3rd ed.) [PDF File].

Read Chapter 6: “Implementations: Real Machine Learning Schemes”
Review the information on data analytics within data mining.

Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA-TV: Big data, rejection, customer forecasting, and social media security [Video file].

Review the video of information for data security within social media data sets.

Agosta, L. (2004). The future of data mining – Predictive analysis. DM Review, 14(8), 16-37.

Butler, J. (Practitioner). (2016). Using big data to create innovative new products [Video file].

Review the video on how big data is used for innovation.