LibGuides: Data Mining: TIM-8350 Supplemental Resources

These are supplemental resources for TIM-8350. While intended primarily for students in that course to use as a supplement to their course materials, they may also be useful for others interested in data mining

Week One

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapters 1 and 2 for information on how social media is used to collect big data.
The impact of big data on social media marketing strategies
Hung, D. (2016, January 22). The impact of big data on social media marketing strategies [Web log post.] Techco

Review the blog post for information on how the big data collected using social media is used for marketing strategies.
The age of big data
BBC (Producer). (2013). The age of big data [Video file].

Watch the video for information on big data and its uses today.

Week Two

Big data security issues and challenges
Big data security issues and challenges. (2016). 2016 International Conference on Computing, Communication and Automation (ICCCA), Computing, Communication and Automation (ICCCA), 2016 International Conference on, 60. doi:10.1109/CCAA.2016.7813690

Review the article for information on the security concerns regarding the use of big data.
Building a roadmap for Big Data TM integration
Boukhvalov, K., & Jimenez, A. (2017). Building a roadmap for Big Data TM integration. Multilingual, 28(1), 51-59.

Review the article for information on how the big data integration process works.

Week Three

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapter 19 for information on the use of big data in today’s organizations.
Business statistics
Duncan, S. (Practitioner). (2016). Business statistics [Video file].

Watch the video for information on the use of statistics and big data.

Week Four

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapters 20, 21, and 22 for information on data mining.
Boston investigation: What data mining will reveal
Bloomberg (Producer). (2013). Boston investigation: What data mining will reveal [Video file].

Watch the video for information on what information big data provides.
AMA-TV: Big data, rejection, customer forecasting, and social media security
Mauricio, R., & Kovacs, E. (Practitioners). (2013). AMA-TV: Big data, rejection, customer forecasting, and social media security [Video file].

Watch the video for information on data mining and forecasting.

Week Five

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapters 7 and 11 for information on how big data impacts business processes.
An introduction to big data for market research
McQuarrie, E. (Academic). (2016). An introduction to big data for market research [Video file].

Watch the video for information on how market research is conducted using big data.
Data manipulation tools
U.S. Department of Energy Office of Science. (n.d.). Data manipulation tools. Advanced Photon Source

Week Six

Data mining: Big data's increasing challenge and payoff
Films for Humanities & Sciences (Producer). (2012). Data mining: Big data's increasing challenge and payoff [Video file].

Watch the video for information on the challenges of big data.
Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapter 3 for more information on big data storage.
What CPAs need to know about big data
Lin, P. P. (2014). What CPAs need to know about big data. CPA Journal, 84(11), 50-55.

Review this article for information on how the accounting industry using big data integration and distributed computing.

Week Seven

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapter 18 for information on enterprise systems.
Business analytics-based enterprise information systems
Sun, Z., Strang, K., & Firmin, S. (2017). Business analytics-based enterprise information systems. Journal of Computer Information Systems, 57(2), 169-178.

Review the article for information on how business analytics are used for enterprise information systems.

Week Eight

Big data for dummies.
Hurwitz, J., Nugent, A., & Halper, F. (2013). Big data for dummies. [electronic resource].Indianapolis, Ind.: John Wiley & Sons, 2013. Hoboken, NJ: For Dummies.

Read Chapters 23, 24, and 25 for information on the implementation of big data.
Using big data to create innovative new products
Butler, J. (Practitioner). (2016). Using big data to create innovative new products [Video file].

Watch the video for information on how big data can help with innovation.