SCoE: Sport and Athletic Management

This book, which is the result of a research project conducted with sports organization managers, coaches, athletes, experts and other stakeholders in the field, proposes concrete solutions for sport organizations.

Features content from a comprehensive collection of leading sport management scholars and industry professionals bring a fresh perspective to the fundamental theories and principles with real-world examples in the sport industry.

This book is a bold and ambitious analysis of the challenges facing global sport in the 21st century and how those challenges can be met through good governance, management and regulation.

Takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport.