SCoE: Sport and Athletic Management

Introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context.

Takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport.

The book introduces readers to the concepts at the center of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context.

Leading introduction to the management and governance of college sport.

Draws together the best current research on the major topics relevant to the field of sports management, including leadership, gender, diversity, development, policy, tourism, and media.