To access the Redshelf book, click on the book link located in the Getting Started module or the Bookshelf link on the top navigation bar of the course.
Moraes, M., Gountas, J., Gountas, S., & Sharma, P. (2019). Celebrity influences on consumer decision making: new insights and research directions. Journal of Marketing Management, 35(13/14), 1159–1192.
Fernandes, S., & Panda, R. (2019). Influence of social reference groups on consumer buying behavior: A review. Journal of Management Research (09725814), 19(2), 131–142.
