Madeira, A. B., Da Silveira, J. A. G., & Toledo, L. A. (2015). Marketing segmentation: Your role for diversity in dynamical systems. GESTÃO.Org: Revista Eletrônica de Gestão Organizacional, 13(1), 71–78.
Statista. (n.d.). Statistica. Retrieved from https://www-statista-com.proxy1.ncu.edu/ This is one of many databases available at the NU library that provides everything from market reports to industry reports to brand reports. It can be found by going to the Library from the NCUOne home page, look under Research Resources on the top right. You will see A-Z databases. It is recommended that you examine all that is available. You may be surprised at the quantity of information available to you!
Proquest. (n.d.). Business market research collection. Retrieved from https://search-proquest-com.proxy1.ncu.edu/marketresearch/advanced?accountid=28180 This can be located in the library under the A-Z databases and provides company and industry information.