Fernández-Durán, J. J. (2016). Defining generational cohorts for marketing in Mexico. Journal of Business Research, 69(2), 435-444. doi: 10.1016/j.jbusres.2015.06.049.
Agarwal, R., Dugas, M., Gao, G. (Gordon), & Kannan, P. K. (2020). Emerging technologies and analytics for a new era of value-centered marketing in healthcare. Journal of the Academy of Marketing Science: Official Publication of the Academy of Marketing Science, 48(1), 9–23.
Harrison, J. P. (2016). Strategic planning and SWOT analysis. In Essentials of strategic planning in healthcare (2nd ed., pp. 100-113). Chicago, IL: Health Administration Press.
Harrison, J. P. (2016). Healthcare marketing. In Essentials of strategic planning in healthcare (2nd ed., pp. 114-127). Chicago, IL: Health Administration Press.
Harrison, J. S., & Thompson, S. M. (2014). Strategic management of healthcare organizations: A stakeholder management approach. New York, NY: Business Expert Press, LLC. Read Chapters 4, 5, and 6
Thomas, L., & Woodside, J. M. (2016). Social media maturity model. International Journal of Healthcare Management, 9(1), 67-73. doi:10.1080/20479700.2015.1101940.
Wang, H., & Doong H. (2014). Effects of online advertising strategy on attitude towards healthcare service. 2014 47th Hawaii International Conference on System Science, 2725-2732. doi: 10.1109/HICSS.2014.342.