Reconciling Contracts and Relational Governance Through Strategic Contracting
Petersen, B., & Østergaard, K. (2018). Reconciling contracts and relational governance through strategic contracting. Journal of Business & Industrial Marketing, 33(3), 0-39
This study argues that a more nuanced view on contract types, such as strategic versus conventional, may reconcile the enduring research controversy between the substitution and complements perspectives.