Employer Branding Applied to SMEs: A Pioneering Model Proposal for Attracting and Retaining Talent Monteiro B., Santos V., Reis I., Sampaio M. C., Sousa B., Martinho, F., Sousa, M. J., & Oliveira M. A. Y. (2020). Employer branding applied to smes: A pioneering model proposal for attracting and retaining talent. Information, 11(574), 574.
This article discusses the challenges that organizations currently face in finding a strategy to retain and attract talent, investing in employer branding policies, and being aware of the factors that differentiate them from others when attracting employees. The study aims to develop an employer branding model applicable to SMEs, to increase and enhance the attraction and retention of talents.