MKT458 v1

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

New Products Management

Crawford, M., & Benedetto, A. (2021). New products management (12 ed.). McGraw Hill Higher Education. 

Read the following chapters:

Chapter 4: The Product Concept and Ready Made New Product Ideas 

Chapter 5: New Product Ideas: The Problem-Find- Solve Approach 

Chapter 6: New Product Ideas: Analytical Attribute Approaches 

Videos

Viima.(2022). Idea Generation – Innovation Explained. [Video]. https://www.youtube.com/watch?v=tB1GcjslTec&list=PLvYoJ1qKVqoZG2zTjSd0SfqkS0W4xZ5pA&index=1 

Stanford Biodesign. (2014). Stage 3-Concept Generation. [Video]. https://www.youtube.com/watch?v=z8BcJiI7vwU 

ThingsYouNeedToKnowAbout.(2017). Idea Generation. [Video]. https://www.youtube.com/watch?v=kixaIURlfJ8 

Jaxx, M. (2017). Idea Generation Techniques: How to Come Up with Creative Ideas. (video). https://www.youtube.com/watch?v=kixaIURlfJ8 

Links for Assignments

Discussion 2: 

IDEO

Assignment 2: Investigate New Product Ideas and Analytical Choices

Kickstarter

Quiz 2: Analyze and Differentiate New Product Development Strategy 

#1 GE 

#2 IDEO

#3 Eli Lily

#4 Boeing

#5 Sondrel