BIM400

Textbook

Wallace, P. (2021). Introduction to information systems: People, Technology and Processes (4th ed.). Pearson.

• Read: Chapters 7-9

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Your course requires a textbook that must be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

Social Media Predictions Businesses Should Pay Attention to In the Second Half Of 2022

Hager, C. (2022, May 19). Social media predictions businesses should pay attention to in the second half of 2022. Forbes Communications Council.

• At the end of 2021, social media and digital experts were generally aligned in their predictions of what would happen on social media in 2022. (Please note that most of these predictions happened to include TikTok.) Many of their predictions were correct. Look at the trends that could take hold. Are they using these tools correctly to see ROI for their businesses?

How To Communicate On Social Media For Business And Marketing

Michael Thiemann, M. (2022, February 4). How to communicate on social media for business and marketing. Forbes Coaches Council.

• What should you consider in the mix of verbal and nonverbal communication? How should you use them in business, especially marketing or sales? Which method works better with your audience??

8 Best Social Media Platforms for Business: Your Ultimate Guide

Thompson, N. (2021, March 15). 8 best social media platforms for business:Your ultimate guide. Optimonster.com.

• Social media can be one of a company’s most profitable marketing channels. It’s an excellent way to build brand awareness, connect with existing customers, and generate new leads to fill the company’s funnel, but with over 65 social media platforms in existence, which one will give the business the most bang for their buck?