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Meyer, E. (2014). Epilogue: Putting the Culture Map to Work. In The Culture Map: Breaking Through the Invisible Boundaries of Global Business. Public Affairs. https://ebookcentral.proquest.com/lib/nu/reader.action?docID=1634787&ppg=252

• By reading this epilogue by Erin Meyer, you will gain practical insights on how to apply the concepts discussed in "The Culture Map" to navigate the complexities of global business and effectively collaborate across cultural boundaries.

Bergman, S. (2020). When communication professionals become trainers: a new role. Journal of Communication Management (London, England), 24(2), 85–102. https://doi.org/10.1108/JCOM-07-2019-0103 https://go.openathens.net/redirector/nu.edu?url=https%3A%2F%2Fwww.emerald.com%2Finsight%2Fcontent%2Fdoi%2F10.1108%2FJCOM-07-2019-0103%2Ffull%2Fhtml

• By reading this paper, you will learn how communication professionals can take on an expanded role as trainers in communication within organizations, enhancing the visibility and support provided by communication departments. The study's findings provide valuable insights into the evolving roles of communication professionals and their impact on organizational communication and training.

Rrustemi, V., Hasani, E., Jusuf, G., & Mladenović, D. (2021). SOCIAL MEDIA IN USE: A USES AND GRATIFICATIONS APPROACH. [DRUšTVENI MEDIJI U PRAKSI: PRISTUP KORIšTENJA I ZADOVOLJSTVA] Management : Journal of Contemporary Management Issues, 26(1), 201-217. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=edsinc&AN=edsinc.A668616190&site=eds-live&scope=site&custid=natuniv

• By reading this article, you will gain insights into how information technologies have transformed marketing, particularly in digital environments, and how consumers in the Western Balkans, specifically in Kosovo, utilize social media, shaping their attitudes based on the uses and gratifications approach. This unique research from the region provides valuable information for marketers and managers aiming to engage online customers effectively through social media.

Ishii, K., Lyons, M. M., & Carr, S. A. (2019). Revisiting media richness theory for today and future. Human Behavior & Emerging Technologies, 1(2), 124–131. https://go.openathens.net/redirector/nu.edu?url=https%3A%2F%2Fonlinelibrary.wiley.com%2Fdoi%2Fepdf%2F10.1002%2Fhbe2.138

• Media Richness Theory, developed in the 1980s by Daft and Lengel, has evolved to consider subjective factors, social influence, and the valence of messages in selecting communication channels. Through this article, you can gain an understanding of how different communication channels can be more or less effective based on task complexity, and how subjective factors and social influence also play a role in channel selection within organizations and other contexts.

Sinek, S. (2009). How Great Leaders Inspire Action. TED Talk. http://go.ted.com/YxD

• By watching this video, you will gain insights into the importance of starting with "why" in your communication and decision-making processes, as well as how leaders and organizations that align with their core beliefs and values can inspire others to take action and create meaningful change.

Foster, W. T. (2017). Researching diffusion of innovations using a mixed methods design. SAGE Publications Ltd. https://go.openathens.net/redirector/nu.edu?url=https%3A%2F%2Fmethods.sagepub.com%2Fvideo%2Fresearching-diffusion-of-innovations-using-a-mixed-methods-design

• In this video, Professor Tad Foster from Indiana State University discusses his research project on the diffusion of innovations using mixed methods. He explores the background and context of the study, the design, procedures, data collection, and analysis, as well as the findings and lessons learned, focusing on the use of microcomputers in public school high schools in Illinois based on E. M. Rogers' work.

Ashman, M., & Cruthers, A. Unit 4: The Principles of Research and Report Writing. In Advanced Professional Communication: A Principled Approach to Workplace Writing. https://ecampusontario.pressbooks.pub/llsadvcomm/part/4-principles-of-report-and-research-writing/

• By re-reading Unit 4, you can refresh your skills to choose the right research methodology for your audience, improve research topics using reliable sources, extract key information efficiently, and accurately cite and reference your work in APA 7^the style.