What Customer Lifetime Value (CLV) Is & How to Calculate It
Caldwell, A. (2022). What customer lifetime value (CLV) is & how to calculate it. Oracle NetSuite. https://www.netsuite.com/portal/resource/articles/ecommerce/customer-lifetime-value-clv.shtml
Commitment, Loyalty and Customer Lifetime Value
Marshall, N. W. (2010). Commitment, loyalty and customer lifetime value: Investigating the relationships among key determinants. Journal of Business & Economics Research (JBER), 8(8). https://www.clutejournals.com/index.php/JBER/article/download/753/738
9 Inspiring Case Studies of Customer Lifetime Value (CLV)
Petersen, R. (2022). 9 inspiring case studies of customer lifetime value (CLV). BarnRaisers, LLC. https://barnraisersllc.com/2017/01/15/case-studies-customer-lifetime-value-clv/
Deliver Higher Lifetime Value with Improved Shipping Experiences
Project44 (2021). Deliver higher lifetime value with improved shipping experiences. https://www.getconvey.com/blog-d-deliver-higher-lifetime-value-shipping-experiences/
Customer Lifetime Value
Shaw, A. A., & Shaw, A. A. (2020). Customer lifetime value. Marketing Tutor. https://www.marketingtutor.net/customer-lifetime-value/
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