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MKT631

Module 1 Required Resources

Textbook: International Marketing
ISBN: 9781506389219
Note: Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Baack, D., Czarnecka, B., Baack, D. E. (2019). International marketing (2nd ed.). SAGE Publications Ltd.

Read the following chapters:
Chapter 1 Introduction to International Marketing
Chapter 2 Culture in International Marketing
Chapter 3 Global Trade and Integration
Chapter 4 Country Selection and Entry Strategies
Chapter 5 International Marketing Planning, Organizing, and Control

In summary, the textbook by Baack et al. (2019) on International Marketing offers students a well-rounded, authoritative, and practical resource that equips them with the knowledge, skills, and insights necessary to excel in the global marketing landscape. Its blend of up-to-date content, cultural sensitivity, and practical application makes it an asset for educators and students alike.

Module 1 Optional Resources

Textbook: Core Principles of International Marketing
Mariadoss, B. J. (2019). Core principles of international marketing. PB Pressbooks.

Read the following chapters:
Chapter 1 Introduction to Marketing
Chapter 2 International Business and Trade
Chapter 3 Social and Cultural Environment

Core Principles of International Marketing by Dr. Mariadoss is a strong contender for your course due to its emphasis on core principles, contemporary relevance, and accessibility as an Open Educational Resource. It not only provides you with a foundational understanding of international marketing, but also aligns with modern pedagogical trends in higher education.