MKT631

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Baack, D., Czarnecka, B., Baack, D. E. (2019). International marketing (2nd ed.). SAGE Publications Ltd.

Read the following chapters:
Chapter 13 International Marketing Channel Management
Chapter 14 International Distribution, Exporting and Retailing
Chapter 15 Globally Integrated Marketing Communications
Chapter 16 International Sales Promotions and Public Relations

In summary, the textbook by Baack et al. (2019) on International Marketing offers students a well-rounded, authoritative, and practical resource that equips them with the knowledge, skills, and insights necessary to excel in the global marketing landscape. Its blend of up-to-date content, cultural sensitivity, and practical application makes it an asset for educators and students alike.