Your course textbook can be accessed via the DART eBook link in the Getting Started module.
Textbook: Marketing Research: An Applied Orientation
Malhotra, N. K. (2021). Marketing research: An applied orientation (7th ed.). Pearson.
Read the following chapters:
Chapter 10 Questionnaire and Form Design
Chapter 11 Sampling: Design and Procedures
Chapter 12 Sampling: Final and Initial Sample Size Determination
Chapter 14 Data Preparation
© Copyright 2025 National University. All Rights Reserved.