Your course textbook can be accessed via the DART eBook link in the Getting Started module.
Textbook: Marketing Research: An Applied Orientation
Malhotra, N. K. (2021). Marketing research: An applied orientation (7th ed.). Pearson.
Read the following chapters:
Chapter 7 Causal Research Design: Experimentation
Chapter 13 Fieldwork
Chapter 15 Frequency Distribution, Cross-Tabulation, and Hypothesis Testing
Chapter 16 Analysis of Variance and Covariance
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