Skip to Main Content

MKT634

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module.

Textbook: Marketing Research: An Applied Orientation 

  • Malhotra, N. K. (2021). Marketing research: An applied orientation (7th ed.). Pearson. 

  • Read the following chapters: 

    • Chapter 7 Causal Research Design: Experimentation

    • Chapter 13 Fieldwork 

    • Chapter 15 Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 

    • Chapter 16 Analysis of Variance and Covariance 

Module 4 Videos