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MKT521

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module or you may purchase it from the NU Bookstore or any other resource of your choosing (for example, on Amazon).

Videos

3 Ways to Plan for the (Very) Long Term (A. Wallach)

Equipping the Next Generation to Conquer Overload and Distraction (M. Wallace)

Inventing is the Easy Part. Marketing Takes Work. (D. Schnitzer)

Module 4 Optional Resources

Videos

How to Use Kaltura in Brightspace (National University)