Textbook
Your course textbook can be accessed via the DART eBook link in the Getting Started module or you may purchase it from the NU Bookstore or any other resource of your choosing (for example, on Amazon).
Market-Based Management by Roger BestISBN: 9780130387752
Publication Date: 2012-01-09
Best, R. J. (2012).
Market-based management (6th ed.). Pearson.
- Chapter 9: Marketing Channels and Channel Mapping
- Chapter 10: Marketing Communications, Social Media, and Customer RESPONSE
Review the following selections from previous reading assignments:- Chapter 6: Competitive Position and Sources of Advantage
- Chapter 7: Product Positioning, Branding, and Product Line Strategies
- Chapter 8: Value-Based Pricing and Pricing Strategies
- Chapter 15: Marketing Metrics, Performance, and Strategy Implementation
Videos
3 Ways to Plan for the (Very) Long Term (A. Wallach)
Equipping the Next Generation to Conquer Overload and Distraction (M. Wallace)
Inventing is the Easy Part. Marketing Takes Work. (D. Schnitzer)
Market-Based Management by