Leaders’ Personal Branding and Communication on Professional Social Media Platforms: Motivations, Processes, and OutcomesVenciute, D., April Yue, C., & Thelen, P. D. (2023). Leaders’ personal branding and communication on professional social media platforms: Motivations, processes, and outcomes. Journal of Brand Management, 1–20.
Social media cannot be ignored because it is a keyway that people use to communicate. This article stresses the importance of using social media to communicate change.