EDA646

Hinton, K. E. (2012). A practical guide to strategic planning in higher education. Society for College and University Planning.
Once again, this reading is from Hinton’s seminal work. For the second module, please read pages 18-22 that discuss assessment process as well as pages 44-45 that describe a SWOT Group participation guide and page 46 that explains gap analysis.

Spear, E. (2024). Guide to data-driven decision making in higher education. Precision Campus.
This article examines the importance of data in the planning process.

Visual Paradigm. (n.d.). What is SWOT analysis? Visual Paradigm.
This article gives an overview of a SWOT analysis and specific examples for each of the dimensions.

Bresciani, M. J. (2010). Data-driven planning: Using assessment in strategic planning. In S. Ellis (Ed.), Special issue: Strategic planning in student affairs. New Directions for Student Services, no. 132.
This is a seminal article that reviews the steps and types of assessment in strategic planning.

Washington State University. (2023, January). “The importance of data and analytics in making informed and strategic decisions. Office of Strategy, Planning, and Analysis.
This article makes the case for data analytics in general and the initiatives at Washington State University.

On Strategy/Virtual Strategist. (2022). How to Identify Strategic Issues [Video]. YouTube.
This video describes how to get started in the beginning of a strategic planning process.

On Strategy/Virtual Strategist (2021). How to Use a SWOT Analysis [Video]. YouTube.
This video describes the steps of a SWOT Analysis and provides an example.

On Strategy/Virtual Strategist. (2022). How to create and use a modified SWOT analysis [Video]. YouTube.
This video describes a process for organizations that have conducted a SWOT Analysis in the past.

On Strategy/Virtual Strategist. (2022). What is a PESTLE analysis – Strategic planning and environmental scanning [Video]. YouTube.
This video describes the elements (PESTLE) of environmental scanning.