EDA646

Hinton, K. E. (2012). A practical guide to strategic planning in higher education. Society for College and University Planning.
In the first module, you read several pages in this article as an overview. Please return to this document and reread pages 9-11 that define mission, vision, and values.

Calder W.B. (2014). Achieving an institution’s values, vision, and mission. College Quarterly, 17(2).
This is a seminal article written by a college president that defines mission, vision, and values and provides specific ways to evaluate each component.

Mitchell, M., Kappen, J., & Culek, C. (2024). How to write mission, vision, and value statements. Baton Global.
This article provides several examples of mission, vision, and values statements from business that can be considered in higher education.

Skrabanek, B. (2024). Difference between mission and vision statements: 25 examples. Clear Voice.
Mission and vision statements are sometime confusing to differentiate. This article provides examples of mission and vision statements from businesses that can be considered in higher education.

On Strategy/Virtual Strategist. (2022). How to write a mission statement [Video]. YouTube.
This video describes the process in writing a mission statement.

On Strategy/Virtual Strategist. (2022). How to build a vision statement [Video]. YouTube.
This video differentiates a vision statement from a mission statement and describes the process in writing a vision statement.

On Strategy/Virtual Strategist. (2022). How to write core values [Video]. YouTube.
This video describes the importance of core values and the process in writing a value statement.