Your course textbook can be accessed via the eDART link in the Getting Started module.
Lee, R. H. (2015). Economics for healthcare managers (3rd ed.). Hardbound
The readings for this week will help you explore how marketing affects our decision-making process as consumers and providers alike. Read the chapters to see how you, as a future healthcare administrator, can utilize these tools to help your organization and the populations you serve to make better decisions and to help improve the choices patients make to improve their lives. You will also learn about the role regulations play in helping protect consumers and how these regulations influence the delivery of healthcare in the US.
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