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Module 4 Required Resources


Your course textbook can be accessed via the eDART link in the Getting Started module.

Lee, R. H. (2015). Economics for healthcare managers (3rd ed.). Hardbound

  • Chapter 15: Profits, Market Structure, and Market Power 
  • Chapter 16: Government Intervention in Healthcare Markets 
  • Chapter 17: Regulation 
  • Chapter 18: Behavioral Economics 

The readings for this week will help you explore how marketing affects our decision-making process as consumers and providers alike. Read the chapters to see how you, as a future healthcare administrator, can utilize these tools to help your organization and the populations you serve to make better decisions and to help improve the choices patients make to improve their lives. You will also learn about the role regulations play in helping protect consumers and how these regulations influence the delivery of healthcare in the US.