Cognitive Dissonance TheoryKretchmar, J. (2021). Cognitive Dissonance Theory. Salem Press Encyclopedia. https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=ers&AN=89164112&site=eds-live&scope=site&custid=natuniv
This article explores Cognitive Dissonance Theory, which explains mental discomfort caused by holding conflicting beliefs or actions. To reduce this tension, people may change their beliefs or behaviors to achieve consistency.