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El Hedhli, K., & Zourrig, H. (2022). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel [PDF]. Journal of Marketing Communications, 29(1), 1-22. https://doi.org/10.1080/13527266.2022.2034033
This article critiques the Elaboration Likelihood Model (ELM) and proposes a single-process model of persuasion. It argues that people are persuaded by a combination of liking and thinking about a message, rather than following two distinct routes.

Susmann, M. W., Xu, M., Clark, J. K., Wallace, L. E., Blankenship, K. L., Philipp-Muller, A. Z., Luttrell, A., Wegener, D. T., & Petty, R. E. (2022). Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model. European Review of Social Psychology, 33(2), 323–359. https://doi.org/10.1080/10463283.2021.1964744
https://search.ebscohost.com/login.aspx?direct=true&AuthType=sso&db=sih&AN=159633271&site=ehost-live&custid=natuniv
This article explores how the Elaboration Likelihood Model (ELM) can improve efforts to persuade people during a pandemic. ELM suggests there are two ways people process information: a central route (thinking carefully) and a peripheral route (focusing on surface features). By understanding which route people are likely to take, public health communicators can craft more effective messages that lead to lasting behavior changes, like mask-wearing or social distancing.

Vinney, C. (2024, February 2). The elaboration likelihood model of persuasion explained. Verywell Mind.
https://www.verywellmind.com/the-elaboration-likelihood-model-of-persuasion-7724707
This article provides a clear breakdown of the ELM, explaining the central and peripheral routes to persuasion. The ELM helps us understand the different factors that influence persuasion and how to be more critical consumers of information.

Hobe, S. (2021). Elaboration likelihood model in marketing. Solve It Like a Marketer. YouTube. [Video]. https://www.youtube.com/watch?v=Fvg3Dcv7-eQ\
This narrator presents the elaboration likelihood model in clear and concise terms.

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National University. (2023, October 20). APA 7th edition student paper template. https://resources.nu.edu/writingresources/studentpapertemplate
This sample paper demonstrates formatting and style requirements as well as writing resource links for writing assignments.

Use this website to format your references in APA style.

National University. (2024, April 10). Introduction, Thesis, and Conclusion: Writing Tips. https://resources.nu.edu/writingresources/intro
This guide explains the purpose of and tips for writing an introduction, thesis, and conclusion for your paper.

National University. (2024, April 10). Learning about synthesis analysis. https://resources.nu.edu/writingresources/synthesis
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