Hale, K. (2019, September 6). Startup pricing 101: Growth, marketing, monetization. [video] YC Startup Library. This video explains the basics of pricing strategies, monetizing products, and how this affects acquiring customers.
Mohammed, R. (2018). The Good-Better-Best Approach to Pricing. Harvard Business Review, 96(5), 106–115. Companies that apply cost-leader strategies to product pricing may be kicking the metaphorical can down the road. Just like customers have three choices of gasoline at the pump, this article presents a strategy based on meeting customer needs through three approaches.
Snelgrove, T. (2017). Quantified value first, then price: realizing the positive impact of a value pricing strategy. Journal of Revenue and Pricing Management, 1. Some intrapreneurs simply utilize the cost-plus approach to product pricing. This article demonstrates how to apply value pricing through an evaluation of all aspects of the product.