Strategic Planning for BusinessMucha, C., & Meizinger, C. (2021). Strategic planning for business -- Do you SWOT or SOAR? New Jersey CPA, 85, 14.
This article focuses on the importance of creating a mission and vision for the organization and how to use SWOT (strengths, weaknesses, opportunities, and threats) and SOAR (strengths, opportunities, aspirations, and results) analyses in the strategic planning process.