Read About Retention Strategies Applied to Generational Cohorts. Read pages 4-7 only.Hassan, M., Jambulingam, M., Alam, M. N., & Islam, S. (2019). Redesigning the retention strategy against the emerging turnover of generation Y: revisiting the long-standing problems from 20th to 21st century. International Journal of Entrepreneurship, 23(2), 1-16.