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Module 1 Required Resources


Your course textbook can be accessed via the DART eBook link in the Getting Started module. It may also be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

  • Chapter 1:  Why Do Business Models Matter? The “What, How, and Why” Framework for Understanding Any Business Model
    • The chapter provides an overview of what business models are and the theoretical framework for business models.
  • Chapter 2: How Business Models Create Value in New Ways – Case Studies and Theory
    • This chapter explains how business models bring value.


  • This article discusses the sustainability of traditional business models during and after COVID-19.
  • This article leverages the business model canvas to discuss changes in traditional business models.

Module 1 Optional Resources


  • Provides an overview of how to use the business model canvas
  • Provides an overview of what a business model is and how it is used.


  • Provides examples of business models and a system to design one.