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MKT472

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module. It may also be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon). 

  • Chapter 8: Value Propositions – The NICE Framework for Measuring the Impact of the Business Model
    • Introduces the NICE framework of business model impact
  • Chapter 9: Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit
    • Introduces evaluation tools for business models
  • Chapter 12: Business Model Innovation Strategy in the Digital Age – What Does It Mean for You?
    • Discusses implementing business models in the digital age

Module 4 Optional Resources

  • Provides an overview of the NICE Framework
  • Applies the NICE Framework to existing companies