LibGuides: MKT472: Module 4 Resources

Module 4 Required Resources

Textbook

Your course textbook can be accessed via the DART eBook link in the Getting Started module. It may also be purchased from the NU Bookstore or any other resource of your choosing (for example, on Amazon).

Business Model Innovation Strategy by Raphael Amit; Christoph Zott
ISBN: 9781119689683

Publication Date: 2020-10-13

Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. John Wiley & Sons.

Chapter 8: Value Propositions – The NICE Framework for Measuring the Impact of the Business Model
- Introduces the NICE framework of business model impact
Chapter 9: Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit
- Introduces evaluation tools for business models
Chapter 12: Business Model Innovation Strategy in the Digital Age – What Does It Mean for You?
- Discusses implementing business models in the digital age

Module 4 Optional Resources

Assessing your Business Model - NICE Framework from Amit & Zott
Larsen, R. (2023, November 14). Assessing your business model - NICE framework from Amit & Zott. Untaylored.

Provides an overview of the NICE Framework

Creating Value Through Business Model Innovation
Amit, R., & Zott, C. (2012, March 20). Creating value through Business Model Innovation. MIT Sloan Management Review.

Applies the NICE Framework to existing companies