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MKT472

Module 2 Required Resources

Textbook

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Business Model Innovation Strategy by Raphael Amit; Christoph Zott
ISBN: 9781119689683

Publication Date: 2020-10-13

Amit, R., & Zott, C. (2020). Business model innovation strategy: Transformational concepts and tools for entrepreneurial leaders. John Wiley & Sons.

Chapter 4: Business Model Innovation – A Fundamentally New Source of Innovation
- This chapter discusses Business Model innovation
Chapter 6: How to Design a New Business Model – A Dynamic Design Method
- Provides a dynamic design model to develop business model
Chapter 7: How to Design a New Business Model – Methods Championed by Startup Entrepreneurs
- Shares additional design models to develop business model.

Articles

Business Continuity of Business Models: Evaluating the Resilience of Business Models for Contingencies
Niemimaa, M., Järveläinen, J., Heikkilä, M., & Heikkilä, J. (2019). Business continuity of business models: Evaluating the resilience of business models for contingencies. International Journal of Information Management, 49, 208-216.

This article discusses both preserving existing business models and the inclusion of emerging business models.

Digitization Capability and the Digitalization of Business Models in Business-to-Business Firms: Past, Present, and Future
Ritter, T., & Pedersen, C. L. (2020). Digitization capability and the digitalization of business models in business-to-business firms: Past, present, and future. Industrial Marketing Management, 86, 180-190.

This article discusses the how the digitization of business models affects B2B firms

Business Models Shifts: Impact of Covid-19
Seetharaman, P. (2020). Business models shifts: Impact of Covid-19. International Journal of Information Management, 54 102173

This article discusses how some organizations transformed their business models during COVID-19

Module 2 Optional Resources

Knowledge-and Innovation-Based Business Models for Future Growth: Digitalized Business Models and Portfolio Considerations
Bouncken, R. B., Kraus, S., & Roig-Tierno, N. (2021). Knowledge-and innovation-based business models for future growth: Digitalized business models and portfolio considerations. Review of Managerial Science, 15(1), 1-14.

Discusses several digitized business models

Digitalization and Business Models: Where are we Going? A Science Map of the Field
Caputo, A., Pizzi, S., Pellegrini, M. M., & Dabić, M. (2021). Digitalization and business models: Where are we going? A science map of the field. Journal of business research,123, 489-501.

Discusses the future of business models with a focus on digitized business models.

Last Updated: Nov 12, 2025 2:10 PM
URL: https://resources.nu.edu/c.php?g=1368442
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