Endres, H., Stoiber, K., & Wenzl, N. M. (2020). Managing digital transformation through hybrid business models. Journal of Business Strategy, 41(6), 49-56.
This article discusses the implications of a hybrid model through the exploration of Paddy Power Belfair as a case.
Davies, I. A., & Doherty, B. (2019). Balancing a hybrid business model: The search for equilibrium at Cafédirect. Journal of Business Ethics, 157, 1043-1066.
This article discusses the difficulties of managing and developing multiple value propositions when exploring a hybrid business model focused on sustainability.
Reuter, E. (2022). Hybrid business models in the sharing economy: The role of business model design for managing the environmental paradox. Business Strategy and the Environment, 31(2), 603-618.
This article explores hybrid business models from the standpoint of sustainability and the environment.
