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Module 3 Required Resources


  • This article discusses the implications of a hybrid model through the exploration of Paddy Power Belfair as a case.
  • This blog post provides an overview on hybrid business models.
  • This article discusses the difficulties of managing and developing multiple value propositions when exploring a hybrid business model focused on sustainability.
  • This article explores hybrid business models from the standpoint of sustainability and the environment.

Module 3 Optional Resources


  • This video briefly discusses the value of a hybrid business model