LibGuides: SoBE: Marketing Research Guide (CoBET): Home

Your Librarian

Stephanie Johnson

she/her

Email Me

Contact:

sjohnson10@nu.edu

Subjects: Business & Economics, Leadership & Management

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Thursdays from 4:00 p.m. to 5:00 p.m. Pacific

Join Coach Dr. Justin Geiger from the Academic Success Center and Business Librarian Stephanie Johnson anytime during this one-hour session to ask questions, conduct research, or just have a place for accountability.

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Purpose

Welcome to the library research guide for Marketing.

Here, you'll find the best resources (articles, books, and more) to help you succeed in your program.

Use the menu to get started!

Removed URLs & Old Sites

Do you have a URL that isn't working anymore? Have you been looking for sites that have suddenly disappeared? Give these options a try:

End of Term Web Archive
"The End of Term Web Archive captures and saves U.S. Government websites at the end of presidential administrations. The EOT has thus far preserved websites from administration changes in 2008, 2012, 2016, and 2020." *Note: They are working on the 2024 sites now.
Internet Archive URL Search
"The Wayback Machine is an initiative of the Internet Archive, a 501(c)(3) non-profit, building a digital library of Internet sites and other cultural artifacts in digital form. Other projects include Open Library & archive-it.org."
Source Cooperative
Archive of data.gov. "This is a regularly updated mirror of all data files linked from data.gov. The repository is maintained by the Harvard Law School Library Innovation Lab as part of our project to preserve U.S. federal public data."

Search the Library

Marketing Research Databases

Business Search Interface (EBSCO)
Content: Search Business Source Complete, Regional Business News, and Newswires for information covering topics including accounting, banking, economics, finance, international trade, marketing, management information systems, and more.
Purpose: This is a key database for business, accounting, and economics students.
Special Features: SWOT analysis functionality, market research reports, country reports, industry profiles, and more.
ABI/INFORM
Content: Business research database covering economic conditions, management techniques, theory, and practice of business, advertising, marketing, economics, human resources, finance, taxation, computers, and more.
Purpose: This is a key database for business and leadership students.
Special Features: Country and market reports, SWOT analysis functionality, browsable by topic pathway.
Mergent Online
Content: Database for company and industry research containing detailed information about many publicly traded companies, including inactive companies.
Purpose: This is a key database for business, accounting, and economics students.
Special Features: Economic and industry reports, as well as company filings, financials, a report builder, and much more.
Nexis Uni
Content: Database supporting business and legal research.
Purpose: News, journals, and company profiles and directories for both public and private companies.
Special Features: U.S. Supreme Court decisions dating back to the 1790s, New York Times articles, Cases, Law Reviews, Company & Country Information, and much more.
Statista
Content: Database containing data and statistics on over 60,000 topics, including media, business, finance, politics, and much more.
Purpose: A key database for business and economics students.
Special Features: PDF/PNG downloadable content for easy insertion into papers or presentations, charts, graphs, reports, and dossiers.
Statista Research AI delivers concise, written responses tailored to user queries, integrating statistics, infographics, diverse topics, and key insights from market research. Each answer highlights its sources for easy verification and deeper understanding. Beyond direct answers, Research AI suggests personalized follow-up questions to further explore insights.

College of Business, Engineering, & Technology (CoBET) Centers

Center for the Advancement of Virtual Organizations (CAVO)

Supporting remote and hybrid work environments
Collaborating with remote work experts to integrate research and practical insights
Disseminating the latest advancements in remote work and related technologies

CAVO Website

Center for Business Innovation, Entrepreneurialism & Management (CBEM)

Equipping students and professionals with skills to drive innovation and create sustainable business models
Bridging the gap between academic insights and real-world business challenges
Empowering individuals to thrive in an ever-evolving global marketplace

CBEM Community Site

Center for Cybersecurity (NUCYB)

Recognized as a Center of Academic Excellence in Cyber Defense Education (CAE-CD) by the National Security Agency (NSA) & Department of Homeland Security (DHS)
Promotes Cybersecurity to the NU staff, the academic community, and the local community
Founded Cybersecurity Team called NUCL3@R to compete in Cyber Defense or Offense competitions, built around real-world examples, with the culminating event being the National Collegiate Cyber Defense Competition (CCDC)

NUCYB Community Site

Interactive Online Orientation

New Online Undergraduate Orientation!

Unable to attend our live orientation events? View our new on-demand version of undergraduate orientation. This orientation is available 24/7 and can serve as a stand-alone guide to the library or supplement your live orientation experience!

Try the new NU Undergraduate Orientation now!