LibGuides: SoBE: Marketing Research Guide (CoBET): Discovering Online Resources

Marketing Resources

Duke Collections:

Ad*Access Over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
AdViews Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.
Emergence of Advertising in America: 1850-1920 Over 3,300 advertising items and publications dating from 1850 to 1920, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.

Other Sites:

Sales & Marketing Management (SMM) The leading authority for executives in the sales and marketing field to sell more, manage better, and market smarter.
Marketing News (AMA Publication) Flagship AMA Publication
Quirk's Marketing Research Review Website and monthly newsletter for practical applications in marketing research.

Consumer Information

Consumer Expenditure Survey
The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
Surveys of Consumers: U of Michigan
National Collection of Data
U.S. Census Bureau
Census data covers dozen of topics across 130+ surveys and programs.

Professional Associations

Professional associations often provide research, education, and professional development resources (such as conferences, online webinars, blogs, and listservs). You might find the networking and job hunting tools they offer useful!

American Advertising Federation (AAF)
Established in 1905, the American Advertising Federation (AAF) is the only organization that includes members across all disciplines and career levels in advertising.
American Association of Advertising Agencies (4A's)
A trade organization that champions, develops and supports the interests of advertising agencies and their employees.
American Marketing Association (AMA)
The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
Association of Consumer Research (ACR)
ACR’s mission is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide.
Association of International Product Marketing and Management (AIPMM)
The world's largest professional association of product managers, brand managers, product marketing managers and other related fields, AIPMM is the only organization that represents you throughout the entire product life-cycle across any industry.
Internet Marketing Association
The IMA mission is to provide a knowledge-sharing platform for business professionals where proven Internet marketing strategies are demonstrated and shared in an effort to increase each member’s value to their organization.
Web Marketing Association (WMA)
The WMA is an all volunteer organization founded in Boston in 1997.