Internal Elements that Hinder a Better Industrial Service OfferingPereira, G. M., Rocha, M., Nunes, F. L., Borchardt, M., & Viegas, C. V. (2018). Internal elements that hinder a better industrial service offering. Journal of Business & Industrial Marketing, 33(2), 220–227.
The importance of this article is to review how various functions within the organization with varying cultures can work together to provide an optimal service offering.