Strategic Alignment of Intangible Assets: The Role of Corporate Social ResponsibilityShen, N., Au, K., & Li, W. (2020). Strategic alignment of intangible assets: The role of corporate social responsibility. Asia Pacific Journal of Management, 37(4), 1119–1139. https://doi.org/10.1007/s10490-019-09681-1
This source is gives students an overview on the diverse intangible elements that are involved in resistance to change and how practitioners should be attentive to the presence of potential barriers. It discusses social responsibility as a new method that today’s organizations are embracing for organizational success via OD intervention support.