MKT-3000: Introduction to Marketing

Agrawal, A. J. (2017, October 31). 3 Marketing channels you need to master in 2018. Forbes.
You will gain an understanding of the modern Internet-based marketing concepts and techniques, including content marketing, search engine optimization (SEO), and affiliate marketing.

University of Minnesota. (2015). Principles of marketing. University of Minnesota. (Original work published 2010)
Read Chapter 8.

Riley, L. (2020, January 15). Restaurants are all in on the plant-based burgers. Except McDonald’s. The Washington Post.
In this article, you will learn more about the latest trend in healthier dining options at fast-food restaurants and why some are more enthusiastic than others.

Newlands, M. (2017, May 1). 10 Social-media marketing strategies for companies. Entrepreneur.com.
You will learn and explore current marketing strategies for the digital age for new and established businesses.