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MKT-5021: Strategic Marketing Management

Optional Resources

These resources are not required readings for the course but were picked by the instructor as relevant to the topic. 

Bridges, W. (2009). Managing transitions, making the most of change. Perseus Publishing.

Burke, W. W. (2008). Organization change: Theory and practice (2nd ed.). Sage Publications.

Gladwell, M. (2000). The tipping point: How little things can make a big difference. Back Bay Books.

Johnson, S. (1998). Who moved my cheese? G. P. Putnam’s Sons.

Lawler, E., & Worley, G. (2006). Built to change: How to achieve sustained organizational effectiveness. Jossey-Bass.

Lowney, C. (2003). Heroic leadership: Best practices from a 450-year-old company that changed the world. Loyola Press.

Palmer, I., Dunford, R., & Akin, G. (2006). Managing organizational change: A multiple perspectives approach. McGraw-Hill Irwin.

Senior, B., & Fleming, J. (2006). Organizational change (3rd ed.). Financial Times Prentice Hall.